This year Zipcar participated in PRIDE parades across the country, We wrapped cars in rainbow designs and created different swag items and social assets to show our support for for the LGBTQ community.

Main Message: Zipcar has been a proud supporter of Pride since the company was founded in 2000. 
Solution: Use a retro inspired design to show Zipcar's history supporting the ​LGBTQ
​community while still voicing our love and care for the environment.